Sami Jordan is the founder of Bella Festa Event Planning, otherwise translated to “beautiful party” in Italian. Sami’s family originates from Italy, and this heritage has influenced several aspects of her personal life and career. Sami minored in Italian language at the University of Oklahoma and spent a summer living in Tuscany, where her adoration for Italian culture deepened. Family, food & faith are at the center of Italian lifestyle, and Sami genuinely believes that la famiglia is the most important ingredient to life and celebrating milestone events.

Bella Festa believes in a thoughtful and personalized approach to event planning and design. The team loves dreaming up customized event branding, interactive guest experiences, and creative decor that their clients have never experienced before… treating their guests to something extra special.

Sami is often complimented for remaining exceptionally calm under high-pressure situations and having quick and wise reflexes to solve problems. She finds the most fulfillment when connecting with her clients on a personal level and developing lasting friendships. She trains the Bella Festa team to hustle with servant hearts, keeping clients’ dreams at the forefront of every action. The team aims to guide clients and guests through a celebration they are able to be fully present in with concierge-style service… now that’s a “Bella Festa!”

Sami has worked in the Dallas event industry since 2019. She and her high school sweetheart, Matthew, were married at the beginning of the Covid pandemic in May 2020… and they ended up having three separate weddings because of it! 

A Note from Sami

“Thank you SO much for taking the time to learn about Bella Festa! I vow to always honor my clients’ visions and wishes with exceptional care and attention to detail, providing expert guidance to achieve incredible outcomes and memories. Having been a Covid bride myself, I am grateful for enlightened perspective on guiding others as they get married. I believe that brides, grooms and their parents should be able to focus on the core values and what really matters – the covenant of marriage and two individuals joining together. Pulling off a seamless party is for our team to handle, while we allow you to fully enjoy the best season and day of your life!”

  • Bella Festa Team at Brunch Wedding

    Paige, Hannah, Sami & Vivian

  • Bella Festa Planners Brooke Broughton & Courtney Neeley

    Brooke & Courtney

  • Bella Festa Lead Planner Shelby Uber

    Shelby